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note about the editor

Lauren Alvarez is a dynamic creative and visionary. She is a digital strategist, audio + video producer, journalist and culture curator with a profound passion for music, design and culture.

Formally at Apple Music as part of the Content, Strategy and Production team, Lauren gave her expertise to delivering exceptional 360 content campaigns featuring music artists. She has made impactful contributions as a producer and content manager at prominent media outlets such as Billboard and The Hollywood Reporter, where she fearlessly led the charge in spearheading, managing and strategizing daily news/editorial video content.

 

Her dedication to her craft has resulted in exclusive interviews with industry titans like Diddy, Donald Glover, Doja Cat and G-Eazy, earning her recognition as a music expert in the realms of hip-hop and pop. Lauren's writing talents have also graced the social media space with Complex's Snapchat docuseries, Tekashi69 vs. The World.

Lauren's expansive background in digital media includes notable organizations like NBC Universal, ABC-7 Eyewitness News, CBS Radio and WhoSay. Throughout her career, she has consistently displayed an exceptional ability to uncover and share compelling stories that often go unnoticed. Through her content creation endeavors, she seeks to inspire and empower others to unlock their full potential.

She most recently took her talents to Amazon Music, where she served as a content strategist, audio producer and program manager. She was responsible for overseeing and managing various audio stations and content initiatives within the Amazon Music division.

Now, it's time for Lauren to tell her own story through her favorite medium: flowers. Growing up, she always remembered her grandma gardening and adoring flowers - especially the yellow rose because she was from Texas. Hailing from the vibrant community of the 562, Lauren is passionate about making her own mark through design and florals, but more importantly about bringing inspiration and art to her local community. 

studio el lay

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